Entertainment

Joey Ayala: A Class All His Own

“Evolution is a way to live. We should always challenge ourselves,” the multi-faceted artist shared.

Joey Ayala, to many, is associated with neo-ethnic, indigenous music. Joey, however, thinks he’s between an entertainer and a cultural artist. “I’m in between. I became an entertainer because of my association with culture and arts,” he shared.

Joey, to the unfamiliar, is in fact a multi-faceted artist. He is a poet, a story-teller, a guitarist, a performer, a multi-instrumentalist, a composer, a lyricist, and arranger. And that’s a lot of talent rolled into one.

“As an artist, my contribution here is the way I approach what I do. I’m trying to balance the form and content to make it of higher service to the people. My humble contribution to the evolution,” Joey said.

Joey’s talent was first recorded in his first two albums Panganay Ng Umaga (1982) and Magkabilaan (1986) which became underground classics while his 1992 release Mga Awit Ng Tanod Lupa helped decimate the borders between entertainment and education. And the rest is history

  • Beginnings

While earning his degree of Bachelor of Arts in Economics from the Ateneo de Davao University, Joey Ayala kept a continuing romance with his guitar, an instrument he learned to play from various means.

Writing was also a major part of his academic life. Yet through his schooldays, Joey didn’t go quite directly into a musical or writing career, but instead, he ventured into advertising, editing, financial consultancy, broadcasting, and theatre.

“I didn’t have a career direction. I was not even aware that I have a career,” he said. “I wasn’t really thinking of money. I resigned from my office work when I met people who are full-time artists from Canada. I was able to perform for a Folk Festival in Canada while I was working in the office.”

  • Local music industry

Joey shared that the state of the local music industry is pretty healthy now.

“The output of a local artist is now being recognized by the record company. I don’t know if that’s a good thing for the artist. But it must be a good thing for the record company,” he explained. “I say it must not be good for the artist because an artist without the record company can still make money from his music, without necessarily being distributed by a major record company. That’s how I survived as a musician for a while. Before I signed with anyone, I was already selling.”

Joey’s ultimate goal is “just to be better than I am now,” he concluded.

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Photo courtesy: Joey Ayala FB page

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rubyasoy

Ruby is a true-blooded media practitioner and a journalist by profession. She served her early years as a lifestyle writer for a leading magazine and a couple of corporate engagements to which she learned the ropes of editorial work –  and dealing with almost the brightest personalities and celebrities in tinsel town. She had a very productive stint at the now-defunct AMPR Publicity and Communications, Inc. It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association. For inquiries, invites, or to send relevant press content, email the author at rubyasoy@yahoo.com. FB pages: https://www.facebook.com/precious.r.asoy https://www.facebook.com/rubyasoyph/

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