Business|Travel & Lifestyle

JERDE introduces newly-launched projects in Southeast Asia and beyond

JERDE, the iconic and internationally renowned architecture, and urban planning firm introduces new projects in Southeast Asia, Japan, and Turkey. Since officially beginning operations in Southeast Asia over the summer, the firm continues to build new partnerships and developments in Singapore, Vietnam, Malaysia, Indonesia, the Philippines, and other neighboring countries in the region.

Design Principal and shareholder Ken Ho recently transferred to Singapore from JERDE’s Los Angeles headquarters and will be supported by Design Director John Simones and the rest of the LA-based JERDE team on new design concepts for complex and innovative projects.

“It is exciting to see the physical growth of cities in Asia as a rich culture and heritage are interwoven into the design of each project. My personal interest in the subject has brought me back to Singapore, making the rest of the region easily accessible. In each of these cities, it is evident that the placemaking concept is more important now than it ever has been before, as people are looking for more unique experiences in their day to day lives. What interests me are designs that are a reflection of the current socio-economic climate, and what we believe are the intrinsic needs of people,” said Ken Ho.

Ken Ho, Vice President and Design Principal of JERDE, will help to drive growth across Southeast Asia.

John Simones, Design Director of JERDE, will support and conceptualize projects in Southeast Asia.JERDE is a visionary urban design studio creating signature places that deliver memorable experiences and attract more than a billion people each year.  For 40 years, it has pioneered the concept of “Placemaking” with more than 120 major projects on six continents.

It has designed mixed-use, hospitality, and retail destinations throughout the world including Langham Place in Hong Kong, Roppongi Hills in Tokyo, D-Cube City in Seoul, and more recently the Grand Hyatt Sanya Haitang Bay in Hainan, China, a MIPIM Asia Gold Award winner for Best Hotel & Tourism Development.

In its home country of the United States, JERDE has designed well-known sites such as Bellagio in Las Vegas, Pacific City in Huntington Beach, as well as the makeovers of the world-famous Santa Monica Place and Fashion Island Malls.

A deep-dive into JERDE’s Southeast Asia projects and beyond, with placemaking for developments at its core:

  • Casino & Resort Phú Quoc, Phú Quoc, Vietnam

Set amidst the lush tropical landscape and spectacular coastline of the city, Casino & Resort Phú Quoc delivers a world-class entertainment destination inspired by history, culture, and nature. Generating a vibrant seaside escape, this integrated development offers rich experiences of commercial and lifestyle activities to its guests.

JERDE created a master plan to take advantage of the site’s beautiful natural settings and to maximize long-range and unobstructed views toward the seaside by the careful positioning and orientation of the different buildings. A pedestrian-oriented design also organizes the districts within the resort, allowing guests to explore the unique amenities as they stroll from the beachside to the commercial area. Within 663,684 sq m, JERDE developed one 5-star resort, two 4-star resorts, a casino, conference facilities, a retail village, and a water park. Launched in 2018, the project is currently run by local partner Vingroup.

  • Bintaro Jaya, Jakarta, Indonesia

Located on a site spanning over 30 hectares as the area’s new Central Business District, Bintaro Jaya is one of the first fully integrated, mixed-use, transit-oriented developments in Jakarta. Combining retail entertainment, culture, residential, office, hotel, and vast public space, the project represents a new standard in urban land use for the region.

JERDE’s conceptual master plan incorporates key urban design principles to connect the mixed-use Bintaro Jaya district to the adjacent university, creating a district geared toward the intellectual and innovative– a Creative Community concept that forms the “gateway” and identity of the entire Bintaro development. Built into, and enhancing the topography of the site, the design creates a natural transformation of the property into a public urban park complete with sculptural landforms, terraces of the tropical landscape maintained by recycle rain and grey-water, trails and play areas, event spaces, interaction of outdoor and indoor pedestrian activities. The unique glass towers rising out of the urban oasis serves as an architectural signature and presence within the city.

Jerde created Kawagoe Nishiguchi be a new gateway to the city and a catalyst for future growth in Japan.
  • Kawagoe Nishiguchi, Kawagoe, Japan

An hour’s train ride from downtown Tokyo, this 12-storey mixed-use project in Japan offers a dynamic program that features hotel stacked on top of office and retail, in addition to plentiful public space. With adjacency to multiple modes of transit and several civic destinations, this project is a new gateway to the City and a catalyst for future growth.

JERDE’s approach to Kawagoe Nishiguchiwas to ensure that the project was connected to not just the urban fabric at a physical level but also at a social, communal level. Launched in 2020, the new space just under 30,000 square metres needed to become more than just a new part of the City – a hotel, offices, retail,  and transport system – but more like connective tissue. Locals and visitors alike are exposed to the various components of the 12-storied project such as the porous ground level, green walls, street landscaping, and rooftop festival space. Coming together like a big puzzle, each piece is connected to parts of the City that visitors may not have been to previously, and/or they seem in new light, creating a new form of placemaking for the entire community.

JERDE’s flexibility and adaptability in planning allow Adana Burda to evolve over time, creating a catalyst for the surrounding area in Adana, Turkey.
  • Adana Burda, Adana, Turkey

The Adana Town Center is an integrated retail and entertainment project combining a controlled series of spaces with varied experiences that create a truly unique destination.

JERDE created flexibility and adaptability within the project’s diverse spaces, in order to plan for events and attractions that allow the public venues to evolve over time. This brings extra value to the project while creating a catalyst for the surrounding area as the premier attraction for the City of Adana and the region.

Articulated with organic quality and carved aesthetic, the building form features a contrast of solid stone elements punctured by crystals of glass. The solidity of the stone forms is reminiscent of the older buildings in Adana, lending a familiar and timeless feel to the destination—a place that has been reinhabited and enlivened for today, reflected in the materials, landscaping, and details reinforcing the sense of permanence and elegance.

#Jerde #architecture #urbanplanningfirm #southeastasia #preciousmoments #rubyasoyph

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Ruby is a true-blooded media practitioner and a journalist by profession. She served her early years as a lifestyle writer for a leading magazine and a couple of corporate engagements to which she learned the ropes of editorial work –  and dealing with almost the brightest personalities and celebrities in tinsel town. She had a very productive stint at the now-defunct AMPR Publicity and Communications, Inc. It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association. For inquiries, invites, or to send relevant press content, email the author at rubyasoy@yahoo.com. FB pages: https://www.facebook.com/precious.r.asoy https://www.facebook.com/rubyasoyph/

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