Bulletin|Travel & Lifestyle

Your guide to retail adventure via GSS: Experience Singapore

For Filipinos who are traveling to Singapore this month, the Great Shopping Spree (GSS): Experience Singapore (GSS: ES) is back bringing locals and tourists on a retail adventure involving fashion, food, lifestyle, art, and more! With a myriad of activities to explore from now until 28 July, make this your guide to navigating the abundance of exciting activities to do and see at GSS:ES. Bring on the good times while in Singapore!

GSS: Experience Singapore is more than just a sale – it’s a retail experience that encourages locals and tourists to take home a slice of Singapore. The spotlight is on local brands and unique cultural precincts to entice one to shop, dine, play, explore and to live it up! As well as help catapult Singapore’s local talent to the fore and build a pipeline of future retail Singapore brands. Experience Singapore like never before.

Embark on a retail adventure which kicks off at the heart of the country’s retail oasis at Orchard Road, including a flurry of enriching activities at the prominent cultural and historical hotspot Kampong Gelam.

Leveraging on the successful heritage of the 25-year Great Singapore Sale which has won the hearts (and wallets) of locals and tourists from all over the world, the rebranded GSS: Experience Singapore (GSS:ES) is a proactive response to the ever evolving retail landscape, changing consumer preferences and competition from the online marketplace.

Orchard Road

This first ever inter-agency collaboration with placement agencies One Kampong Gelam (OKG) and Orchard Road Business Association (ORBA) as well as Trade Associations like Restaurant Association of Singapore (RAS), Singapore Furniture Industries Council (SFIC) and Textile and Fashion Federation made it possible for Singapore Retailers Association (SRA) – owner and organiser of the famed GSS the last 25 years – to stitch together the events and activities lined up for GSS: Experience Singapore. This event is supported by Enterprise Singapore, Singapore Tourism Board and Urban Redevelopment Authorities.

Highlight events & Activities

The Great Kampong Gelam Experience (5-14 July)

The Experience Kampong Gelam (5 – 14 July 2019) endeavor to educate both locals and overseas visitors about the cultural and national significance of this beautifully preserved community.

Experience its old-world charm of this historic Singaporean neighborhood via selected activities involving arts, culture, cuisine, and of course, shopping in the specially curated KG Precinct Tours. Be it on bicycles or the Vespa sidecars, discover tantalising spices, embark on a treasure tour, and enjoy the ride! A special edition Precinct Tour will also be conducted in conjunction with the launch of the Outdoor Art Gallery, Gelam Gallery.

Kampong Gelam

Catch performances by musicians, artists and theatrical groups from the Aliwal Arts Centre, such as NADI and EKAMATRA in KG SOUQ (5–14 July 2019, 5 – 8pm) at Kandahar Street. And if you are yearning for a snack, food trucks offering traditional items such as satay and kueh will satiate your hunger.

Baghdad Street will be transformed into a shoppers’ paradise for those with an affinity for unique handicrafts, curios, and other traditional knick-knacks. The KG Home & Lifestyle Bazaar (5–14 July 2019) beckons.

Talented designers using traditional fabric from textile stores, and other ethnic materials in the Kampong Gelam area will dress up 30 models in yet another outdoor fashion extravaganza in ProjekGlamway (6 July 2019, Arab Street). Then take a trip down memory lane at the KG NOSTALGIA (6 – 7 July, 3 – 10pm, Open Carpark at Baghdad Street). Pre-loved clothing items featuring cuts and patterns of yore, old-school collectibles and antiques will all be up for grabs at the car boot sale. When you’re done rummaging for a good deal, head on over to the farmer’s market to explore local food and products including the infamous durian fruit. Don’t forget to check out the food trucks for a true blue old-school Singapore gastronomy experience.

Baghdad Street

The Great Furniture Showcase (until 28 July)

A fan of interior design? Head to The Great Furniture Showcase at Robinsons The Heeren (Level 5) where you can view new and/or limited-edition creations specially produced for this new GSS: Experience Singapore season by design houses like 11H, Creativeans, Fraction Design Studio, Modu Designers, Nextofkin Creatives, and OON.

Experience the Future of Retail

Get ready to step into the world of digital technology which will raise the bar in customer experience this GSS season!

Check out Under Armour popup store and enjoy painting in 3D Virtual Reality or participate in the ‘abridged’ version of it’s ‘Test of Will’ Fitness challenge by performing a 1-minute kettlebell curl and win an instant $10 Under Armour voucher. The thread on Under Armour’s efforts to engage and create new consumer experiences continue with its Cyber Runner “Animatronic Mannequin” display, the first of its kind in Singapore, at the Orchard Central Under Armour brand house.

See the store’s product offerings get brought to life through the power of augmented reality, with the use of Augmented Reality (AR) technology at Atomi Lifestyle & Furniture boutique at Mandarin Gallery.

Over at The Shirt Bar, the use of AI driven technology with Inspify will deliver an immersive and experience in-store through edutainment and entertainment.

Windows ALIVE! (until 28 July)

Classroom learning takes to the stores for Visual Merchandising students from Raffles Design Institute, Singapore Polytechnic and Temasek Polytechnic. Check out their creative works at these stores – CYC at Capitol Piazza & Fullerton Hotel; Deja Vu Vintage (Millenia Walk), Echo of Nature (Suntec City), Playdress (Suntec City) and The Commune Life (Millenia Walk ). Take a photo of yourself at these “Windows ALIVE” storefronts, upload it onto Facebook and Instagram, tag @gssexperiencesingapore #GSSexperienceSG and stand a chance to win shopping vouchers.

The Great Shopping Spree come in the form of sales, discounts and special treats to get you shopping and dining all 38 days of the GSS: Experience Singapore Season until 28 Jul 2019. Here’s even MORE reasons to shop and dine:

  • TGIF! (Fridays 5, 12, 19 and 26 July)

Fridays just got better with TGIF, your excuse to celebrate the end of a work week with yet more shopping sprees. Every Friday during GSS: Experience Singapore (until 28 July), shoppers can expect to enjoy additional promotional deals offered by retail, dining and lifestyle establishments such as one-for-one flash deals, storewide discounts, gift with purchase and other treats!

7 GST Absorbed Day (Sunday, 7 July)

This is the day where you can give vent to all your impulse to shop, and dine, as GST will be absorbed so you get more value for your spend! Tourists enjoy an additional bonus with a minimum $100 spent at participating outlets to enjoy GST tax refund!

Download GoSpree for great deals during GSS: Experience Singapore

 In search of value-for-money deals and discounts? Just download GoSpree – Singapore Retail Association’s shopping App which allows shoppers to browse for deals and exclusive offers all year round. Get a bird’s eye view of all island-wide retail and service stores, shopping malls, dining outlets, attractions and leisure venues and hotels under a single app this GSS season. Receive personalized eCoupon promotions from preferred retailers on the go.

#GSSexperienceSG #retail #adventure #shopping #tour #Asia #preciousmoments #rubyasoyph





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Ruby is a true-blooded media practitioner and a journalist by profession. She served her early years as a lifestyle writer for a leading magazine and a couple of corporate engagements to which she learned the ropes of editorial work –  and dealing with almost the brightest personalities and celebrities in tinsel town. She had a very productive stint at the now-defunct AMPR Publicity and Communications, Inc. It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association. For inquiries, invites, or to send relevant press content, email the author at rubyasoy@yahoo.com. FB pages: https://www.facebook.com/precious.r.asoy https://www.facebook.com/rubyasoyph/


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